Mountain Buggy® unveils The Artisan Collection: New Zealand all-terrain ingenuity, reimagined through craft.
A new collection brings together more than three decades of Mountain Buggy® all-terrain expertise, tactile craftsmanship and one beautifully considered, complete system.
Aotearoa - 09.09.26 - Mountain Buggy® has unveiled Artisan, a new collection that brings together the brand’s proven all-terrain engineering with a distinctly more tactile expression of craftsmanship, tailoring and modern luxury.
Born from New Zealand ingenuity, Artisan is not a departure from what Mountain Buggy® has always stood for. It is an evolution of it.
For more than 30 years, Mountain Buggy® has designed products around movement - from city streets and neighbourhood paths to parks, uneven terrain and weekends well beyond the pavement. The Artisan Collection takes that established engineering authority and introduces another dimension: classic herringbone textiles, real leather detailing, considered colour palettes and a complete, coordinated bundle designed to belong together.
At its heart is a simple proposition: parents should not have to choose between performance and beauty, capability and refinement, or completeness and simplicity.
“Mountain Buggy was born in New Zealand from a very practical idea. Having children shouldn’t limit where you can go,” says Campbell Gower, CEO of Mountain Buggy®. “That belief in freedom and genuine capability has shaped our products for more than three decades. The Artisan Collection takes that proven engineering and expresses it in a completely new way. The performance hasn’t been dressed up or replaced; it has been elevated through craft.”
Modern luxury, made for genuine movement.
Rather than approaching luxury as styling alone, Artisan starts with the functional truth of each Mountain Buggy® platform.
Manoeuvrability, adaptability, durability, simplicity along with intuitive operation and real-world capability remain at the heart of the collection - that's the DNA. The elevation comes through materiality: tactile herringbone textiles, real leather detailing, considered tailoring and a coordinated aesthetic that brings each journey together as one resolved whole.
It is an approach the brand describes as modern luxury with genuine movement - New Zealand ingenuity, proven all-terrain performance and tactile craftsmanship brought together without compromising the practical reason the product exists in the first place.
The result is a collection equally comfortable moving through an urban environment as it is heading beyond it.
“Craftsmanship for us can never be decoration for decoration’s sake,” says Gower. “The materials, tailoring and finish have to sit alongside genuine Mountain Buggy® performance. Artisan still has to earn the right to carry our name. It still has to move beautifully, manoeuvre intuitively and work hard for families in the real world.”
Luxury through simplicity
Artisan also takes a deliberately different approach to the increasingly complex premium buggy category.
Rather than multiple package levels, accessory ladders or escalating bundle tiers, each Artisan product is offered as one complete, coordinated bundle.
The philosophy is intentionally simple: fewer decisions, clear compatibility, and a resolved aesthetic.
Everything within the core Artisan bundle is designed to feel as though it belongs together, making the buying experience more considered and the transition from newborn onwards more intuitive.
For Mountain Buggy®, that simplicity is not a reduction of the luxury experience. It is part of it.
“The premium category can make buying a buggy surprisingly complicated,” says Gower. “We wanted Artisan to feel different. We’ve considered the journey as a whole and brought the essentials together in one beautifully coordinated system. There’s confidence in knowing it has already been thought through for you. And to us, that clarity is a very modern expression of luxury.”
The strategy deliberately avoids the industry convention of competing on bundle size alone. Instead, The Artisan Collection focuses on coherence and purpose: one considered system in which every inclusion has a role and belongs together.
Three distinct expressions of Artisan
The debut Artisan Collection brings its design philosophy to three distinctly different Mountain Buggy® platforms.
urban jungle™ Artisan takes one of Mountain Buggy’s most established all-terrain icons and gives it its most refined expression yet. Its agility and all-terrain engineering remain at the core, elevated through Artisan materiality, detailing and a coordinated newborn journey.
cosmopolitan™ Artisan represents Mountain Buggy’s four-wheel modular expression, designed around flexibility, connection and composure. Its journey moves from newborn to toddler while retaining the manoeuvrability and performance expected of Mountain Buggy®.
duet™ Artisan brings the collection to Mountain Buggy’s compact side-by-side platform, combining freedom for siblings or twins with four 10-inch aeromaxx tyres, suspension and a compact 63cm wheelbase.
Together, the three products create a family resemblance without losing the functional reason each model exists.
A New Zealand story with purpose
For Mountain Buggy®, the New Zealand story is more than a provenance statement.
The brand was created around the needs of parents wanting genuine freedom of movement, and that practical culture of solving real problems remains central to Artisan.
The collection therefore uses the idea of “born from New Zealand ingenuity” deliberately: not as a claim that every component is manufactured in New Zealand, but as recognition of the thinking, engineering culture and all-terrain heritage from which Mountain Buggy® grew.
It is also a continuation of a design journey that Mountain Buggy® has been developing for more than a decade. The introduction of its Luxury Collection in 2015 pushed the brand into a more fashion-conscious design space, with textiles including nautical, pepita, geo and herringbone helping establish a more distinctive visual language.
Artisan builds on that history with a more complete proposition — less about embellishment, and more about bringing engineering, materiality and simplicity into one coherent collection.
“There’s a confidence that comes from knowing exactly who you are as a brand,” says Gower. “Mountain Buggy® has always been about freedom, movement and products that genuinely perform. The Artisan Collection allows us to express those values with another level of craftsmanship and consideration, without losing the New Zealand character that got us here in the first place.”
Performance earns trust. Craft creates desire. Simplicity completes the journey.
Artisan has been designed to occupy the space between conventional performance-led utility and fashion-led luxury.
It brings together what is often treated separately in the category: proven all-terrain engineering, tactile craftsmanship and one complete, coordinated bundle.
The result is a collection designed not merely to look at home in beautiful places, but to genuinely move through them.
The Mountain Buggy® Artisan Collection will be available from 16.09.26 through trusted retail partners worldwide and through mountainbuggy.com (excluding USA and Canada).
For further information, interviews, imagery or product samples, contact:
Laura Ming-Wong
Executive Director
laura@philandteds.com
About Mountain Buggy®
Born in New Zealand and shaped by a spirit of adventure, Mountain Buggy® pioneered the all-terrain buggy, giving parents around the world the freedom to explore and live an extraordinary life without limit™.
For more than 30 years, Mountain Buggy® has combined New Zealand ingenuity, purposeful engineering and distinctive design to create products made for real life - from rugged landscapes and paths less travelled to the rhythm of the city.
Engineered for the mountains, designed for the city.